This is a damn interesting read on where LSU stood NIL wise prior to their push in December.
They had only spent $12 million combined in the previous three years on football.
sports.yahoo.com
They had only spent $12 million combined in the previous three years on football.
'It's a money game now' — How LSU is using NIL to keep up in ever-evolving college football world
After falling short of expectations for three seasons, LSU drummed up as much as it could in fundraising to get the Tigers back in the national picture. Here's a deep dive into how that all works in this new era of college football.
sports.yahoo.com