Reply To: Richardson is thinking of changing his brand

Mark Wheeler
Forum Owner

To be clear, his brand wasn’t his initials, it was AR15 as a wordplay on that specific gun, with a weekly t-shirt logo of an opponent as a target.

That is a no way, shape or form a reflection of him promoting violence.


I am anything but ‘woke’ however, with everything taking place, and the purpose of a brand to promote yourself and sell as much product as possible, you want to be inclusive as possible, and try not to turn off too many people.

Dropping the 15 helps in that regard.

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